Evaluation Question 3- What kind of media institution might distribute your product and why?

The process of making and selling a media product, a magazine in this case, begins with an idea from somebody who then develops it into a presentation/ brainstorm of which will be presented to a media company, such as Bauer Media. If the company like the idea and accept it, the magazine will be produced, advertised and sold in any shops seen to be appropriate for the public to buy.

I think Bauer Media would benifit from investing in my magazine as they have not yet been involved with a DJ magazine, instead they just own a range of rock/indie/pop magazines. There is a wide audience for my magazine, therefore Bauer Media would be appealing to not only a mainstreem market but also a niche market. The target age of my audience is around about 14-30, consequently any company that were to sell my magazine would be gaining a huge audience from a wide age range. Additionally, Bauer Media don't have an outstanding amount of music magazines and I think investing in my magazine would be a brilliant way to progress in that area.

Bauer Media have a lot of great selling magazines such as Heat, Grazia, More and Q therefore I believe they would also benifit me and my product aswell as my product benifiting them. Heat and Q have a lot of corresponding T.V advertisements aswell as the internet, radio, posters and social networking sites. I think it is a great way of advertising as it tagerts both the young and old and people that have different hobbies and interests. All of the above are great agents of advertising. The more and better types of advertising results in more customers. I don't think it is massively important as to what genre specifies in a certain advertisement; any advertisement is good, however, it is important to know how and where to taget your intended audience. Majority of people nowadays have Facebook and there's a rising population on Twitter, both of which have been known to offer free advertising which is usefull when saving money but it still speaks volumes to those interested. I think a great way of advertising is on relevent music channels but also on mainstreem music channels such as VIVA and 4Music because it will entice a newer and fresher audience.

There are several shops that would be extremely usefull when it comes to distributing my product; HMV, WHSmiths, supermarkets (Tesco, Asda, Sainsburys The Co-opretive) and smaller, more local news agents. This will give the public a chance to see more of the magazine and perhaps be persuaded into buying it and it will also make the product more accessable. DJ magazine is sold online which I think would be a great way to distribute my product as my target audience are very likely to be online often. Additionally, online distribution also means it does not rule out less mobile people as an audience member. With the rise of Web 2.0 it will make the online selling of my product much more easier. Not only would I distribute it in shops only I believe that 'pop up's' on the shops webites (HMV/ Ticketmaster) for example as it is relevent not only to the websites but also to the people using the websites.