Evaluation Question 4- Who would be the audience for your media product? Part one.

Before creating my magazine I did both secondary and primary research on my target audience. I did this through research into different club websites and images of a range of different DJ'. I also know and and enjoy the kind of music my target audience like, consequently I have an idea of what kind of things they enjoy and what kind of poeple they are.


My media product is based on DJ's and dance music therefore my target audience would be majorly males between the estimated ages 16 and 35, however females within the same age bracket are also likely to invest in my magazine too. I would like to think males and females would be of equal interest. They are of either working or middle class backgrounds. Their interests will be going to festivals, Creamfields and Tomorrow Land being the main choices with holliday destinations being Ibiza, Amsterdam, Majorca etc. Obviously, going out and socialising will also be of interest and enjoyment to the target audience. They are likely to be fun, energetic people that go out and lead a busy, excitable lifestyle.